The Writer's Lens - E41: Do I Have To Be An Expert On The Topic Of My Book (In Order To Write It)?

If we're going to publish something, then we ought to know what we are talking about. Or at the very least, have some knowledge of the things we are speaking to. Building credibility and rapport is imperative for a writer. For a creative. For an artist. For a business owner. 

In the last episode, we talked about getting an idea out of our head and on to paper. For this next episode, we explore the necessity of building rapport with your prospective audience. And one of the best ways to do that is to present ourselves as a credible source. 

But, how do we achieve this exactly? I've had my fair share of failed experiences in this area. That being said, there are a few (possible) ways I'll explore to alleviate this struggle. And I invite anyone else to give his / her own insights too. 

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Thanks!