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We hear and tell stories every day. It's an integral part of the human experience. And what's more, we are living out our own unique stories too. The Writer's Lens is hosted by author, Josh "J.C.L." Faltot and discusses the importance of storytelling, publishing, passion and failure, and what it's like to view the world through the guise of a writer.
Episodes
Tuesday Jul 02, 2019
Tuesday Jul 02, 2019
We get bombarded with commercials and ads daily. Buy this thing. Check that item out. If the tactics were that simple, no company would go to the effort of creating mascots or telling unique stories to gain the attention of their potential customer base.
But we know that's part of what gains customer loyalty - a good story; a testimonial; some good word-of-mouth from recent buyers. Companies have to be able to tell a good story on top of making something useful.
So if a company tells us something that speaks into what they believe - how do we respond to that? We may enjoy what they make, but do we also endorse what they believe in too?
What do you think about that?
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